Wake Up and Smell The Coffee
A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS. Read more
View ArticleWould Ernestine have Tweeted?
For some time now, I’ve been asking myself if I’d missed the point about Twitter. Read more
View ArticleNo Blog? No Problem! Try this LinkedIn Idea
Blogging is both art and tax. Good blogging means turning a steady flow of useful Read more
View ArticleMasterpiece Marketing
Peter Drucker said that the purpose of marketing is to make sales superfluous. That should Read more
View ArticleRevelations about REALTORS
Real estate is essentially a research industry: trouble is, most agents and brokers think the Read more
View ArticleIf it’s a “W” Shaped Recovery, What Shape will You Be In?
According to the Wall Street Journal real estate blog, a “W” or “U” shaped recovery Read more
View ArticleDraw Back the Curtain
According to everyone with a microphone, now’s the best time to buy a home in Read more
View ArticleInteresting Tech-Bits about REALTORS
Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology Read more
View ArticleNAR’s RPR should RIP ASAP
Hindsight is always 20/20, they say. Unless, of course, you spend most of your time Read more
View ArticleCustomers to REALTORS: Open Houses Suck
According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.
View ArticleThe Formula of Fives
Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.
View ArticleSale of the Century
Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.
View ArticleSeven Secrets of Social Networking Success
Here are seven secrets to making social networking one of your most powerful prospecting tools with today's modern real estate buyers and sellers.
View ArticleIf It Didn’t Sell with Tax Credits, Now What?
Bold - maybe crazy - ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?
View ArticleRemoving the Fear of Buying
With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals Read more
View ArticleWhy Overprice Property Just a Little? Go for it!
Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest...
View ArticleHome Buyers Need to Get Over It
Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.
View ArticleTwo Video Marketing Success Stories in One!
If you haven't put video in the center of your marketing strategy yet, this video will definitely motivate you. It's a perfect example of what happens when you try new ways to capture the consumer's...
View Article5 Minute Meeting: Modern Listing Presentations [VIDEO]
Here's a quick 5 minute video to start the discussion at your company on what a modern listing presentation should look like. Let us know your thoughts!
View Article[Video] Six Ways to Improve your Listing Presentation
Here's a video with six ways to improve your listing presentation using some smart techniques and technology. Hope you enjoy - and please share it with a friend.
View Article[VIDEO] The Best Real Estate Property Video Ever
Forget the fish-eye lens and the muzak. This video has set the bar so high for video marketing, the classic "room-by-room" virtual tour won't ever catch up. See it!
View ArticleThe Broken Farmer’s Market
Matthew Ferrara explores how blind adherence to process and rules can stifle customer service, entrepreneurism and growth. VIDEO and PODCAST
View ArticleYour Three Minute Mattivation [VIDEO]
Need a little motivation to get focused and grow your business? Take three minutes and get recharged with Matthew Ferrara.
View Article[VIDEO] Our Wonderful World of Technology
Our wonderful world: then and now - and tomorrow!
View ArticleAgent Compensation: The Non Issue
Making mountains out of molehills seems to be a favorite activity in the real estate Read more
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