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Wake Up and Smell The Coffee

A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS.  Read more

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Would Ernestine have Tweeted?

For some time now, I’ve been asking myself if I’d missed the point about Twitter.  Read more

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No Blog? No Problem! Try this LinkedIn Idea

Blogging is both art and tax. Good blogging means turning a steady flow of useful  Read more

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Masterpiece Marketing

Peter Drucker said that the purpose of marketing is to make sales superfluous. That should  Read more

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Revelations about REALTORS

Real estate is essentially a research industry: trouble is, most agents and brokers think the  Read more

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If it’s a “W” Shaped Recovery, What Shape will You Be In?

According to the Wall Street Journal real estate blog, a “W” or “U” shaped recovery  Read more

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Draw Back the Curtain

According to everyone with a microphone, now’s the best time to buy a home in  Read more

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Interesting Tech-Bits about REALTORS

Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology  Read more

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NAR’s RPR should RIP ASAP

Hindsight is always 20/20, they say. Unless, of course, you spend most of your time  Read more

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Customers to REALTORS: Open Houses Suck

According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.

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The Formula of Fives

Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.

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Sale of the Century

Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.

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Seven Secrets of Social Networking Success

Here are seven secrets to making social networking one of your most powerful prospecting tools with today's modern real estate buyers and sellers.

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If It Didn’t Sell with Tax Credits, Now What?

Bold - maybe crazy - ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?

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Removing the Fear of Buying

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals  Read more

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Why Overprice Property Just a Little? Go for it!

Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest...

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Home Buyers Need to Get Over It

Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.

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Two Video Marketing Success Stories in One!

If you haven't put video in the center of your marketing strategy yet, this video will definitely motivate you. It's a perfect example of what happens when you try new ways to capture the consumer's...

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5 Minute Meeting: Modern Listing Presentations [VIDEO]

Here's a quick 5 minute video to start the discussion at your company on what a modern listing presentation should look like. Let us know your thoughts!

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[Video] Six Ways to Improve your Listing Presentation

Here's a video with six ways to improve your listing presentation using some smart techniques and technology. Hope you enjoy - and please share it with a friend.

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[VIDEO] The Best Real Estate Property Video Ever

Forget the fish-eye lens and the muzak. This video has set the bar so high for video marketing, the classic "room-by-room" virtual tour won't ever catch up. See it!

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The Broken Farmer’s Market

Matthew Ferrara explores how blind adherence to process and rules can stifle customer service, entrepreneurism and growth. VIDEO and PODCAST

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Your Three Minute Mattivation [VIDEO]

Need a little motivation to get focused and grow your business? Take three minutes and get recharged with Matthew Ferrara.

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[VIDEO] Our Wonderful World of Technology

Our wonderful world: then and now - and tomorrow!

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Agent Compensation: The Non Issue

Making mountains out of molehills seems to be a favorite activity in the real estate  Read more

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